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                            OUR STORY
                            Brand Identity

                            Brand Identity


                            BRAND IDENTITY
                            A Different Beat

                            Kia brings a new beat to the global auto industry through its ever-vibrant growth. Like a beat of music that touches your heart, Kia strives to make your life richer every day.

                            BRAND SLOGAN
                            The Power to Surprise

                            Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations.

                            BRAND VALUES
                            Best Global Brand
                            2019 has seen another year of positive momentum in Kia’s brand value. The brand continues to be a key asset for the business, gaining traction with consumer’s around the world. The investments that Kia is making in future mobility, design, product and capacity are creating strong foundations for a bright future for Kia’s brand and business.

                            Starting from 2005, the company has been engaged in enhancing the brand power and improvement of the company reputation through the brand slogan of “The Power to Surprise,” with continued efforts for innovation in product development, communication, sales, services, and other customer-related activities.
                            Interbrand Best Global Brands 2019


                            BRAND CAMPAIGN
                            Kia Future Film Peter Returns
                            MY KIA CITY
                            Kia is Everywhere #MyKiaCity
                            Experience every unique Kia moments all around the world